Plan
1–2 weeksDecide what you are and who it's for.
- What you are, in one sentence a stranger can repeat
- Your first buyer, and who else signs off
- What you say to each of them
- The one channel to start with, and the pipeline math behind it
For B2B and AI founders, pre-seed to Series A
Fix the strategy.The marketing follows.
I start where most marketing skips: what you are, who it's for and what to say. Then I build the go-to-market that carries it, and stay to run it with you.
Two clients acquiredOne IPO'd on Nasdaq30+ AI companies positioned700+ engagements
Enterprise
Venture-backed
MarqetaSprout SocialOpenSeaAlmondZactPayiQSKALEWeekendTensorwaveHypersonixSVT RoboticsToscaGuidde
Where founders are when they call
It looks like a marketing problem.
“Our first ten customers came from people we know. We don't know how to get the eleventh.”
“Everyone gets it on a demo. Nobody gets it from the homepage.”
“We launch in six weeks, and we still can't say what we are in one sentence.”
Each of these gets handed more marketing. Underneath, they're the same unmade decision: who it's for, and why it wins.
How we work together
Plan. Build. Run.
Start at any step. Every engagement has a fixed scope, a fixed fee and a date.
Build
About 4 weeksEverything you need to go live.
- The message system and the sequences
- A target list built on live buying triggers
- A sales asset your buyers can forward
- Sending set up and warming from day one
- Your first campaign, launched
Run
Monthly, 3-month minimumI run it. You take the calls.
- One outbound motion, run every week
- The message rewritten from what replies say
- A weekly pipeline report
- Coaching on your sales calls
- Or as your fractional CMO across every channel
Selected work
Named clients. Public receipts.
Zact
Fintech, spend management
Launched on a line that's still on the homepage.
Positioning, the full website, product datasheets, and a coordinated email and LinkedIn sequence to CFOs and accounting leads. Zact went on to raise $12M+, and “Pay by the Rules” is still their line.
Almond FinTech
Fintech, cross-border payments
Out of “blockchain payments” and into a category they could own.
Ground-up positioning through multiple pivots. Today their investors describe them as an orchestration layer for cross-border payments, the category we moved them into.
OfficeTogether
B2B SaaS, hybrid work
A go-to-market plan for a seed-stage startup. Acquired by Envoy the next year.
Positioning, ICP, channel priorities and a 90-day launch roadmap, written with the founder.
More results, clients anonymized
10
Police departments closed by a recruiting platform selling into police, fire and EMS, on the positioning and account plan I built.
$4M+
Pipeline from a $500K LinkedIn campaign for a SoftBank-backed AI company.
10x
Homepage conversion for a meeting-assistant SaaS. The customer base doubled in nine months.
2
Clients acquired after positioning engagements.
What clients say
“His thoroughness and strategic insights were evident in every aspect of his work, delivering results precisely on schedule.”
“He took the time to dive into researching who we are to meet our needs. I very much enjoyed working with Neil and could not recommend him more highly.”
“He is able to expand on the project with his own expertise. Responsive and sticks to his own deadlines.”
About
The message decides the money.
I'm Neil Mathew, a fractional CMO and go-to-market strategist in Dallas–Fort Worth, working with B2B and AI founders everywhere. I've spent 8+ years on strategy for companies from seed-stage startups to Fortune 100 enterprises, including Intel, Microsoft and Dell through agency partners. I've positioned 30+ AI companies across 700+ engagements in 25 verticals.
I write, too. My founder ghostwriting has run in Forbes, Entrepreneur and Fast Company, and I build brands for consumer companies. Go-to-market is the front door. The rest is there when you need it.
Bring the marketing problem. We'll find the strategy under it.
Book an intro callBooking engagements for Q4 2026 and 2027